NBC to Start Selling YouTube Ads for Popular Shows Like Fallon

  • ``Tonight Show'' tops 8 million subscribers on video service
  • Deals with AOL, Toyota highlight emerging Internet strategy

Comcast Corp.’s NBCUniversal will begin selling advertising on Google Inc.’s YouTube for the first time, creating a new revenue stream for “The Tonight Show Starring Jimmy Fallon” and other shows that have attracted large audiences online.

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