Photographer: Carla Gottgens/Bloomberg

A New XPrize Tries to Turn CO2 Into Cold, Hard Cash

There's $20 million for anyone who can catch the carbon before it leaves the ground.

The world's biggest companies cite many reasons for cutting their climate pollution: It's good PR, it's even the law in many places, and not doing so contributes to the risk of global catastrophe. Here's one you don't hear so much. By blowing their carbon dioxide skyward, power plants are venting raw material and, by extension, a ridiculous amount of money. Waste is being wasted. All that carbon and oxygen must be good for something.

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