Nike May Face a Bidding War for the NCAA's Richest Program

Updated on
  • University of Texas apparel contract about to be up for grabs
  • Under Armour, Adidas would love to oust Nike from Austin

Jerrod Heard of the Texas Longhorns drops back to pass against the California Golden Bears on Sept. 19, at Darrell K Royal-Texas Memorial Stadium in Austin, Texas.

Photographer: Cooper Neill/Getty Images

The richest program in college sports looks like it’s about to get a lot richer.

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