McDonald's Revamps Build-Your-Own Burger Program to Draw Diners

  • TasteCrafted name didn't resonate with consumers, company says
  • New flavors include maple bacon dijon, buffalo bacon

A build-your-own burger kiosk at a McDonald's in Colorado.

Photographer: Andy Cross/The Denver Post via Getty Images

McDonald’s Corp., seeking to snap a sales slump by letting diners customize meals, is renaming its build-your-own burger program and replacing two unpopular flavors.

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