Uber Tries Out a New Service to Get the Party Started

What if you threw a party and nobody came? Uber Technologies Inc. is working on a possible solution -- assuming the quality of your canapes isn’t the problem.

The ride-sharing startup is rolling out a test of UberEvents for a select group of customers, many of them participants in the company’s business-oriented service.

The feature lets an event organizer purchase rides for its guests. The San Francisco-based company envisions the service being used for company parties, client dinners and weddings, according a blog item posted Friday.

Uber is attempting to differentiate its business from taxi services, beyond the fact that its riders summon a car by mobile phone rather than an outstretched hand. Uber recently introduced a service for commuters in Chengdu, China.

Uber’s valuation was pegged at about $50 billion when Microsoft Corp. agreed to invest about $100 million in July, a person with knowledge of the matter said at the time.

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