Photographer: Chris Goodney/Bloomberg
Retail

This Is Macy's Idea of a Millennial Wonderland

One Below is the department store's massive new area for young shoppers

Selfie walls! Wearables! 3D printers! The newly renovated basement at Macy's massive flagship store in New York City's Herald Square is full of millennial buzzwords. It's called One Below, and the department store wants it to be a destination for young shoppers.

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