iPhone 6s China Launch Pits Apple vs. Analystsby
This year, however, Chinese customers will be able to pick up the latest version of the company's smartphone on the same day as shoppers in the U.S., Canada, the U.K. and numerous other countries across Europe and Asia.
During the same launch period in 2014 for the iPhone 6, Apple did not make its new devices available in China on the day of release. The change this year may well contribute to Chief Executive Officer Tim Cook's confidence for first-week sales, which are on pace to exceed last year's launch-weekend record of 10 million handsets, Apple said on Sept. 14.
The new phone comes with significant upgrades to the front- and rear-facing cameras, a faster processor, and a new pressure-sensitive system called 3D Touch.