iPhone 6s China Launch Pits Apple vs. Analysts

Bloomberg's Nate Lanxon and Francine Lacqua discuss the release of the iPhone 6s on launch day.

Apple's iPhone 6s goes on sale today and despite positive reviews of the handset some analysts have predicted less impressive sales figures compared to those during the same period last year.

This year, however, Chinese customers will be able to pick up the latest version of the company's smartphone on the same day as shoppers in the U.S., Canada, the U.K. and numerous other countries across Europe and Asia.

During the same launch period in 2014 for the iPhone 6, Apple did not make its new devices available in China on the day of release. The change this year may well contribute to Chief Executive Officer Tim Cook's confidence for first-week sales, which are on pace to exceed last year's launch-weekend record of 10 million handsets, Apple said on Sept. 14.

The new phone comes with significant upgrades to the front- and rear-facing cameras, a faster processor, and a new pressure-sensitive system called 3D Touch. 

The iphone 6s plus.
The iPhone 6s Plus.
Photographer: David Paul Morris/Bloomberg
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