Universal Music Starts Label With Evian Babies Ad Agency

Updated on
  • Pop Records part of growing partnership between bands, brands
  • New label Pop Records in discussions with 3-4 artists

Universal Music, which counts Jay-Z and Nicki Minaj among its artists, is starting a new record label with the Havas SA-owned ad agency that gave the world dancing babies on rollerskates in an ad for Evian mineral water.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.