Volkswagen Owners Want Payback

  • Many paid $7,000 more for diesel models now shown to pollute
  • Automakers have compensated motorists in earlier EPA cases

Can VW Win Back Trust After Admitting Diesel Dupes?

John Decker bought his 2013 Volkswagen Jetta diesel thinking he was doing his part to improve the environment and reduce his carbon footprint.

Now that the German automaker has admitted its claims about the model’s performance were false, he just wants the company to buy it back from him.

“I feel completely deceived by Volkswagen,” Decker, of Sacramento, California, said in an interview. “I’m extremely upset about it. I feel defrauded.”

Decker is in good company: 482,000 Audi and Volkswagen cars sold in recent years came with software that turns on full pollution controls only when the car is undergoing emissions testing. At other times, the cars pollute 10 times to 40 times the legal limits.

The U.S. Justice Department, the Environmental Protection Agency and regulators in California are all investigating. Eventually, the cars may be recalled and cash settlements -- or a buyback like Decker wants -- may be negotiated. Volkswagen has suspended sales of the affected models in the meantime., which operates an online car-buying guide, is advising Volkswagen owners to hold onto theirs for now -- if for no other reason than they’re likely to get lower prices in a sale or a trade-in at a dealer. Owners who bought diesels for their environmental benefits may feel a moral objection to driving them until there’s an emission fix, said Jessica Caldwell, the website’s director of industry analysis.

EPA Recalls

“The good news for these owners is that there is no imminent safety threat in driving these vehicles,” Caldwell said. “But until Volkswagen reveals a plan for how they will either buy back the cars or fix them so that they truly meet emissions standards, all affected owners will have to wait and see.”

The affected vehicles are diesel-powered versions of some of VW’s most popular U.S. cars: the Beetle, the Jetta, the Golf and the Passat for model years 2009-2015. The Audi A3 is also part of the investigation.

The cars haven’t been recalled, but the EPA has the power and expects to invoke it, according to agency spokeswoman Liz Purchia. Vehicle owners will get notices after Volkswagen and Audi have developed a way to fix the cars’ emissions controls, Purchia said.

Justice Department

“Determinations regarding potential penalties and other remedies will be assessed as part of the investigation EPA has opened in conjunction with the U.S. Department of Justice,” Purchia said.

A fix that improves the emissions may reduce on-the-road performance, said Bill Visnic, an independent auto analyst in Weirton, West Virginia. It would be very difficult for Volkswagen to add new pollution-control equipment to the existing engines, so the only way to fix it may be to cut horsepower and fuel economy performance to lower the pollution output once the software is eliminated, he said.

That would diminish one of the primary selling points of the vehicles.

Decker, a photographer, said he was impressed with the performance of his Jetta TDI sportwagon, especially compared to other cars that are environmentally friendly, such as the Toyota Motor Corp. hybrid Prius.

Sporty Drive

“I settled on the Volkswagen because it was fun and sporty to drive and the Prius was doggy and slow and wasn’t very powerful,” Decker said. “It was definitely a consideration to get a vehicle that was fun to drive and good for the environment was what I thought I was buying into.”

Decker wants Volkswagen to compensate him for the purchase. He said he has been in contact with the law firm of Hagens Berman Sobol Shapiro LLP in Seattle, which announced Sept. 18 that it was filing a federal lawsuit against Volkswagen. The firm estimates that some consumers paid as much as $7,000 more for a diesel model.

Consumer Compensation

“I don’t want my car anymore, frankly,” Decker said. “I’d like Volkswagen to buy it back from me. I really don’t want it. I don’t want to drive it. I don’t want anything to do with Volkswagen.”

The primary goal of environmental regulators will be to clean up emissions. It remains to be seen what kind of compensation consumers will get. Websites like were abuzz with members asking how they could join class-action lawsuits and whether emission fixes would harm their cars’ performance.

All U.S. states follow either federal or California rules on limiting tailpipe pollution, said Paul Miller, deputy director of the Northeast States for Coordinated Air Use Management, an organization that helps set policy for New York, New Jersey, Massachusetts and five other states.

State Regulators

Regulators probably won’t order cars off the road since that would punish the drivers, who didn’t do anything wrong, he said.

“I think what they’re pursuing based on what I’ve seen is a swift requirement that VW go back at no cost and fix the software defeat device that they put into the cars,” Miller said.

In some cases where regulators have determined cars don’t meet safety or other standards, car owners get cash. Last year, Ford Motor Co. offered $200 to $1,050 in rebates to 200,000 consumers for inflated fuel-economy claims.

In a recent safety-related recall, the Transportation Department went even further, forcing Fiat Chrysler to buy back defective Jeeps. It’s not clear whether the EPA has the same authority, but with potential fines of as much as $18 billion, the automaker may be willing to negotiate a settlement.

Company CEO

“We at Volkswagen will do everything that must be done in order to re-establish the trust that so many people have placed in us,” VW Chief Executive Officer Martin Winterkorn said on Saturday. Jeannine Ginivan, a spokeswoman at the company’s North American headquarters in Herndon, Virginia, declined to comment beyond Winterkorn’s statement.

Then there are civil lawsuits.

“This is as big a thing as I’ve seen on the legal landscape in a long time,” said Robert A. Clifford, a Chicago lawyer who has filed a lawsuit on behalf of VW owners.

Value Loss

While it’s too early to say how VW diesel owners would be compensated, possibilities include payment for a vehicle’s loss of value, punitive damages for the company’s intentional misconduct and even money for people’s emotional distress, according to Clifford, a partner with Clifford Law Offices.

“This is one of those cases where the creative juices of the organized bar are going to come out in full display,” he said.

Consumers who own cars that aren’t doing what they’re intended to do will expect compensation, said Mark Rechtin, Consumer Reports autos editor.

Loyal Customers

“If you get fewer horsepower, or the fuel economy is what you’d get in a cheaper gasoline version of the same car, what’s the damage to your wallet?” Rechtin said.

Even though Volkswagen has admitted it fooled the EPA’s tests, some loyal customers say they remain skeptical about the findings.

“I think it’s too early to throw Volkswagen under the bus,” Perry Meade, a Volkswagen collector from Greenfield, Indiana, said in an interview.

Among the almost 100 Volkswagens Meade has owned in the last 25 years is a Jetta diesel with about 300,000 miles on it, he said. While that car was built before the alleged fraud began in 2009, he said he is considering buying a new one.

“They better not quit selling diesels here,” he said. “I will be upset.”

Meade, whose City of First Volkswagen Club in Kokomo, Indiana, is holding an Oktoberfest “cruise-in” Sept. 25, said he wouldn’t mind if emission fixes harmed performance on diesel models.

“I’m fine with losing a little bit of horsepower to have the longevity and reliability of a good power plant,” he said.