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Swiss Watch Exports Fall as Apple Watch Dents Low-End Demand

  • Shipments on track for first annual decline since 2009
  • High-end timepieces reversed a decline in month of August
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Swiss watch exports fell in August, heading for the first annual decline in six years amid signs that competition from Apple Inc.’s smartwatch may be denting demand for low-end timepieces.

Shipments declined 1.6 percent to 1.47 billion francs ($1.5 billion), the Federation of the Swiss Watch Industry said on its website Tuesday. Exports of watches with wholesale prices less than 200 francs fell 13 percent, while the 200-franc to 500-franc segment plunged 24 percent.