De Beers Pushes Gift-Giving to Halt China's Diamond Slowdown

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  • Rough diamond prices have declined about 15% this year
  • Weddings and anniversaries increasingly important in China

De Beers: India and China Driving Growth in Diamond Sales

De Beers SA, the world’s biggest diamond producer, is banking on Chinese generosity to help reverse a sharp slowdown in the country’s demand for jewels.

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