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Aluminum Makers Call for `Green' Trademark to Sell at a Premium

  • Rio Tinto, Rusal, Hydro seeing client interest in clean metal
  • `Green' aluminum may help to slow China's aluminum exports

The biggest aluminum producers are discussing the introduction of a “green” trademark for the lightweight metal that could be sold at a premium and encourage carbon footprint reductions among rivals, United Co. Rusal’s deputy chief executive officer said.

“Since many of consumers, such as the car industry, are working on becoming more nature-friendly, the issue of clean aluminum output becomes important," Oleg Mukhamedshin said in an interview last week. As an example, "even if a car with an aluminum body enables lower CO2 emissions, more pollution could have been caused by the company producing that metal, which damages the idea of clean vehicles."