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No Bread, Please, Just Pass the Butter as Fat Demand to Soar

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  • Per-capita consumption to rise 23%, Credit Suisse report says
  • Changing tastes have `distinct implications for investors'

Consumers are increasingly eschewing bread in favor of butter and red meat as carbohydrates take a back seat to fat and protein, a worldwide shift underpinned by a changing medical consensus that promises to transform the food industry.

Global demand for fat will rise 43 percent by 2030 with per-capita consumption jumping almost a quarter, according to a report released Thursday by the Credit Suisse Research Institute. Demand is seen gaining 23 percent for red meat and falling 8.3 percent for carbohydrates.