Sports Seen Having Less Beer Money If AB InBev Buys SABMiller

  • Larger company would gain pricing power, leverage in talks
  • Beer spending on sports sponsorships could fall 20 percent

AB InBev, SABMiller Brew a Potential Beer Blockbuster

Professional sports leagues, teams and broadcasters can no longer get drunk on beer -- or at least count on the hundreds of millions of dollars brewers have lavished on branding each year.

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