South Africa Promotes Expensive Wines to Boost Exports

Updated on
  • Wine makers have 1-2 percent market share in U.S., Asia
  • Producers see wine exports on par with last year's sales

Workers harvest grapes by hand at a vineyard in South Africa.

Photographer: Peter Titmuss/Universal Images Group via Getty Images

South African wine makers are promoting higher-priced bottles to boost sales in established European markets and make inroads in the U.S. and Asia where they hardly have a presence, the head of a local industry organization said.

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