All Blacks' Booming Rugby Brand Means Players Change on Team Bus

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  • Sponsors want maximum exposure at 2015 Rugby World Cup in U.K.
  • “Rugby is the fastest-growing team sport in the world”: AIG

The All Blacks.

Photographer: Phil Walter/Getty Images

The All Blacks will use the team bus to change out of their training gear during the Rugby World Cup, an inconvenience the New Zealand superstars must endure to give sponsors their cut of the sport’s most recognized brand.

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