Jaguar Doing Loops Shows Escalation in SUV Marketing Battle

Updated on
  • F-Pace is set to become Jaguar's best-selling model: IHS
  • Jaguar to contend with Maserati, Alfa Romeo SUVs as of 2016

Jaguar Reveals its First SUV: The F-Pace

Imagine you’re the marketing department at a car company synonymous with stately sedans and elegant sports cars and have been tasked with the challenge of promoting a hulking SUV in an increasingly crowded field of luxury offroad vehicles.

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