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Serena Loss Hits Ticket Brokers Selling Historic U.S. Open Final

  • Prior to loss, women's final ticket listings averaged $1,186
  • Re-sale listings could drop 50 percent, ticket analyst says
Serena Williams of the United States returns a shot to Roberta Vinci of Italy during their Women's Singles Semifinals match on Day Twelve of the 2015 US Open, on Sept. 11, in New York City.

Serena Williams of the United States returns a shot to Roberta Vinci of Italy during their Women's Singles Semifinals match on Day Twelve of the 2015 US Open, on Sept. 11, in New York City.

Photographer: Maddie Meyer/Getty Images

Serena Williams’s U.S. Open loss is also a loss for brokers holding tickets for Saturday’s women’s final.

The winner of the year’s first three major titles, Williams fell 2-6, 6-4, 6-4 to Roberta Vinci in the semifinals of the U.S. Open. The loss denies Williams the opportunity at the sport’s first season Grand Slam since 1988.