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Tiger Wants to Be the Ikea of Denmark

  • Chain selling designer novelties is opening 3 stores a week
  • Majority stake owner EQT Partners considering an IPO
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An Ikea-style lineup of oddball products including mustachioed wine-openers and fruit-shaped flip-flops has fueled the global expansion of Danish retailer Tiger, with three new stores a week supporting its owners’ ambitions for a stock market listing.

A new outlet in London’s leafy Notting Hill neighborhood this month brought the store count to 500, selling novelties such as 3-pound ($4.62) plastic chandelier birthday cake decorations. Tiger entered New York in May, and the discount homeware chain is focusing expansion on North America and Asia-Pacific after adding 124 stores in 2014.