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Volvo Cars Plans Luxury Sedan to Challenge BMW's 5-Series Model

  • S90 is intended to boost profitability to match German rivals
  • Volvo Cars CEO Samuelsson extends contract another 3 years
Out On the Open Road Driving Volvo's New XC90

Out On the Open Road Driving Volvo's New XC90

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Volvo Car Group will roll out a new mid-size luxury sedan next year, replacing the struggling S80, as the Swedish brand intensifies its effort to lure buyers away from the likes of BMW.

With the new S90, Volvo is relying on Swedish design and reliability to offer an alternative to the BMW 5-Series, Mercedes-Benz E-Class and Audi A6 after the S80 failed to muster much of a challenge. Volvo sold about 12,500 S80s last year, while BMW delivered more than 373,000 5-Series cars.