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Best Stunt of the Year? Cadillac Flies XT5 Over New York Fashion Party

In honor of their revamped line of crossovers, the American auto brand tried to make a big splash (not literally)
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Photographer: Brian Ach/Getty Images for Cadillac

Last night in Chelsea, Cadillac pulled off the best publicity stunt of the year.

At a New York Fashion Week party celebrating Public School, the new-to-New York automaker hired a military-grade helicopter to fly across the Hudson River carrying a XT5 SUV on a platform underneath it. Police shut down the West Side Highway for the stunt. It was the first time in 15 years authorities have allowed cargo shipments in the airspace above Manhattan.