Best Stunt of the Year? Cadillac Flies XT5 Over New York Fashion Party
Last night in Chelsea, Cadillac pulled off the best publicity stunt of the year.
At a New York Fashion Week party celebrating Public School, the new-to-New York automaker hired a military-grade helicopter to fly across the Hudson River carrying a XT5 SUV on a platform underneath it. Police shut down the West Side Highway for the stunt. It was the first time in 15 years authorities have allowed cargo shipments in the airspace above Manhattan.
“It gives us a new meaning to being a patron of the arts,” said Andrew Smith, Cadillac’s executive director of global design. Smith told guests that the 103-year-old Detroit native automaker and the 3-year-old New York-based fashion brand work well together because of their mutual appreciation for progressive design and artist-driven innovation. It’s a newly revitalized ideal for Cadillac, but the guest list for the evening—a crowd composed almost completely of stylish, under-30 professionals and downtown creative types rather than the standard, suit-wearing auto show fare—seemed to reflect that philosophy.
Cadillac showed the XT5 during fashion week to gain attention for Public School’s first international runway show later this fall in Dubai. Designers Maxwell Osborne and Dao-Yi Chow are making an XT5-inspired “Pre-Fall” capsule collection to show then, which will coincide with the Dubai Auto Show.
The car is important because as the successor to the brand’s best-selling SRX SUV, it is the first of Cadillac’s new XT-named crossover series. It won’t show the XT5 in Frankfurt, so the sneak peak comes several months ahead of its actual live debut. The company has so far declined to divulge any specs for the new rig.