Photographer: Patrick T. Fallon/Bloomberg

Chipotle Will Interview 60,000 Job Seekers Today—and It Won't Take Long

The burrito giant's attention-getting stunt is gaming the hardest part of hiring: recruitment.

Chipotle is going to spend Wednesday interviewing somewhere between 30,000 and 40,000 job applicants. The one-day hiring binge will eventually add 4,000 employees to the burrito chain, a roughly 7 percent increase in its total workforce. An expansion of that scope would mark a massive undertaking for any company. At Chipotle, it will also be a free-advertising coup with lasting benefits.

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