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New Apple TV Has Touch-Sensitive Remote and Voice Search

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Hands-On With the Updated Apple TV

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Apple Inc. unveiled a new version of its TV device for delivering movies, shows and other content, seeking to push deeper into people’s living rooms.

The new Apple TV, the first overhaul of the product since 2012, will cost $149 and $199, depending on memory, and will be available in October. In addition to offering a gateway to viewing online videos from services such as Netflix Inc., Hulu LLC and Time Warner Inc.’s HBO, Apple is stepping up the device’s capabilities with its own App Store. Developers will now be able to make games and other content for the set-top box, just as they have with iPhone and iPad. A new remote control for the device has a motion sensor and doubles as a game controller.