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Gabon Named Top Sub-Saharan Africa Country for Retail Growth

  • Economic strength, middle classes to attract foreign chains
  • First priority in most Africa countries is basics, dry goods
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Gabon is the most attractive sub-Saharan African country for international retailers to target due to strong economic growth and a stable middle class, according to A.T. Kearney’s African Retail Development Index.

The study, which evaluated 48 countries in the region, ranked Gabon ahead of Botswana, Angola and Nigeria, Africa’s biggest economy and most populous country. The index, published by the U.S. consultancy on Tuesday, is compiled based on factors including the size of the urban population, business efficiency and risk of investment.