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Could Beauty Products Be Korea's New Export Engine?

K-Pop boom shines a global light on Korean make-up
A customer browses nail polish at an Innisfree store in Hong Kong.

A customer browses nail polish at an Innisfree store in Hong Kong.

Photographer: Brent Lewin/Bloomberg
From

 As South Korea suffers from a prolonged drop in exports, one industry is posting double-digit growth in shipments and grabbing the attention of policy makers searching for a new growth engine -- cosmetics.

 Overseas sales for the cosmetics industry rose 73 percent this year through July, compared with a 4.9 percent decline for all industries. Beauty products outperformed Korea's so-called 13 flagship items like cars, chemicals  and steel, most of which have seen their sales drop.