General Mills Will Sell Green Giant to B&G for $765 MillionBy
Ho ho go: Iconic brand will be shed in favor of growth markets
The business generated sales of about $585 million last year
General Mills Inc. agreed to sell its Green Giant and Le Sueur vegetable businesses to B&G Foods Inc. for about $765 million, part of an effort to offload mature brands in favor of faster-growing areas.
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