Photographer: Justin Sullivan/Getty Images

General Mills Will Sell Green Giant to B&G for $765 Million

Updated on
  • Ho ho go: Iconic brand will be shed in favor of growth markets
  • The business generated sales of about $585 million last year

General Mills Inc. agreed to sell its Green Giant and Le Sueur vegetable businesses to B&G Foods Inc. for about $765 million, part of an effort to offload mature brands in favor of faster-growing areas.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.