Verizon Follows Google With New Company Logo Ending `Big Red'

  • Logo design is simpler black & white letters, red check mark
  • Ends 15-year run with bright red logo and swooshing stylized Z

Verizon Communications Inc.-- known in wireless industry circles as “Big Red” because of its bright red company stamp -- is rebranding itself with a new black and white logo that has a simple red check mark.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.