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Twitter Expands Basic Advertising Option to More Countries

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Twitter Inc. is opening a large potential advertiser base by making it possible to pay to promote content in about 180 more countries and territories, including Costa Rica and the Czech Republic.

It marks a milestone for the San Francisco-based company, which has long said international expansion was a priority, but until Wednesday had self-service advertising available only in 33 countries, Twitter said in a statement. Those types of advertisements allow people to pay to show their tweets to more people who aren’t following them.