Nike Wants to Win Winter With a $185 Hoodie

The sportswear giant has been working hard on winterwear and spent three years developing its new breathable running shirt

On a muggy, 87-degree morning in Midtown Manhattan, dozens of journalists and sneakerheads were packed into a dark, 30-degree warehouse squatting and sprinting and hurling medicine balls while trainers barked orders and a video projected athletes running through thigh-deep snow.

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