Skip to content
Pursuits
Travel

What Happens to the Uber of Helicopters When Summer’s Over?

Blade, the helicopter and seaplane service, gets ready for winter
relates to What Happens to the Uber of Helicopters When Summer’s Over?
Source: Blade via Bloomberg

“The under-34 crowd is a large part of our customer base, and I often ask them: How do you pay for this?” says Rob Wiesenthal, chief executive officer and founder of Blade, a 15-month-old service that connects travelers to helicopter and seaplane flights. “And I have had someone say, ‘Well I have a summer share and this gives me six extra hours each weekend, so to pay for it I go to my mom’s house for Christmas, instead of Acapulco with my friends.”

Until recently, Blade’s success relied on that summer share contingent—Hamptons beachgoers willing to pay the $395-to-$1,250 to skip traffic on the LIE—but with a $6 million infusion of cash on a $25 million valuation from investors, including IAC’s Barry Diller and Google’s Eric Schmidt, Wiesenthal is looking past the South Fork.