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Suffering at Home, Bebe Pushes Into China at Precarious Time

A Bebe Stores Inc. location in Beverly Hills, California.
Photographer: Patrick Fallon/Bloomberg
Updated on

For Bebe Stores Inc. at least, China is looking pretty good right now.

The U.S. apparel chain, which has struggled with weak sales in its home country, is expanding into the Asian nation in search of growth. As part of a licensing deal announced Thursday, Bebe will get its brand into as many as 150 places in China during the next five years.