Qantas’s Next Dilemma: Whether to Buy With Blood on the Streets

Qantas Airways CEO Alan Joyce speaks during a news conference in Sydney, on Thursday, Aug. 20. Photographer: Jeremy Piper/Bloomberg

Qantas Airways Ltd. has just posted its best profit result in seven years. Chief Executive Officer Alan Joyce must now decide whether to throw the cash at expansion in a region where competitors have lost $462 million over the last 12 months.

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