How Pantone Is Still Turning Color Into Money

The color company grew more last year than at any other time in its 53-year history

Some 210 new colors came into the world last week. Ballet Slipper, Spice Route, Jurassic Gold, and Sea Turtle, among others. These shades always existed in nature, but now they are official—dramatic names and all. One can buy them from Pantone, a small company in Carlstadt, N.J., that literally snatches its products out of the air.

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