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Apple Watch Primed for Mainstream Appeal With Best Buy Rollout

So much for the Apple Watch being a niche product. Best Buy Co., at least, is convinced that the high-tech gadget has mass appeal.

The retailer is the world’s largest electronics chain, earning the designation by selling mainstream products like laptops and flat-screen television sets. On Tuesday, Best Buy said it would expand distribution of Apple Inc.’s product 10-fold after demand exceeded expectations.