The Myths of the Campaign Advertising Air War
The first significant shots of the 2016 presidential television ad air war—likely to cost $2 billion or more by November 2016—have been fired. The largest expenditures to date have been the multi-million dollar buys each from New Day for America, the super-PAC supporting Ohio Governor John Kasich, and former Secretary of State Hillary Clinton's campaign. Over the weekend, news broke of an impending $10 million buy from Right to Rise, the super-PAC backing former Florida Governor Jeb Bush’s candidacy, to be distributed among several early states.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.