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Comcast’s NBCUniversal Invests $200 Million in BuzzFeed

The Buzzfeed app.
Photographer: Andrew Harrer/Bloomberg
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Comcast Corp.’s NBCUniversal agreed to make a $200 million investment in the news website BuzzFeed in its efforts to capture the growth in digital advertising and reach younger consumers.

As part of the investment, the companies will explore strategic partnerships across both organizations in the coming months.