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Naspers in Talks With Vodacom to Offer Africans Video-on-Demand

Naspers Ltd. is in talks with wireless carrier Vodacom Group Ltd. about delivering video content to mobile devices across Africa as the media company seeks to compete with Netflix Inc. in offering movies and TV in the continent of 1 billion people.

An agreement would give Naspers additional distribution for a video-on-demand service, dubbed Showmax, that the company plans to start this week, according to two people familiar with the matter. The product initially will target South Africa’s 1 million fixed-line broadband users, and within three years will be accessed predominantly by smart-device users across Africa, said the people, who asked not to be named as the plans are private.