A New Baron in Bordeaux

The boss at Mouton Rothschild sounds off on the challenges of staying haute.

Philippe Sereys de Rothschild and Carole Bouquet

Bertrand Rindoff Petroff/Getty Images/Bloomberg Markets

Philippe Sereys de Rothschild likes to call himself a financier in a family of artists. In October, after the death of his mother, Baroness Philippine de Rothschild, he became chairman of the supervisory board of Baron Philippe de Rothschild SA, which oversees first-growth Château Mouton Rothschild and other brands in France (including best-selling Mouton Cadet), Chile (Almaviva), and the U.S. (Opus One). His brother, Julien de Beaumarchais, and sister, Camille Sereys de Rothschild, are co-owners. When I interviewed him, Rothschild, 52, had just returned to Bordeaux from the Cannes Film Festival, where the Mouton Cadet Wine Bar is always a popular hangout and where he hit the red carpet with his frequent companion, actor Carole Bouquet. Rothschild brings more than family connections to his new role: Armed with an MBA from Harvard, he had a career in business and finance, including creating a private-equity technology fund.

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