PokerStars Challenges Daily Fantasy Giants With Victiv Purchase

  • PokerStars owner buys Victiv, No. 3 in daily fantasy market
  • Victiv renamed StarsDraft as challenger to DraftKings, FanDuel

PokerStars owner Amaya Inc. bought daily fantasy sports company Victiv to join an industry dominated by FanDuel Inc. and DraftKings Inc.

The Austin, Texas-based website will be re-branded as StarsDraft, Amaya said in a news release. Financial terms weren’t disclosed. The existing management will continue to run it.

Victiv and Fantasy Aces tied as the third-most popular daily fantasy websites behind the entrenched market leaders FanDuel and DraftKings in a July player survey by Eilers Research LLC.

Amaya will offer daily fantasy play at and eventually through the PokerStars platform. The company wants its customer base of poker players to help it compete with FanDuel, DraftKings and others such as Yahoo Inc. and CBS Corp.’s SportsLine.

In the three months through June, 2.3 million unique Amaya customers played real-money online games, the company said Thursday while announcing quarterly results. About 95 percent of those users were on PokerStars. The company has more than 95 million registered customers, it said.

Shares in Amaya climbed as much as 5.1 percent to C$31.89 ($24.38). Pointe-Claire, Quebec-based Amaya became the biggest publicly held online gambling company last year when it bought the PokerStars and Full Tilt poker brands for $4.9 billion.