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Who’s Behind the 96 Million ‘Shade Balls’ That Just Rolled Into L.A.’s Reservoirs?

A California woman, for one, who wants to ease the drought, put disabled vets to work, and make some money
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Inside the Reservoir 'Shade Ball' Phenomenon

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Shade balls?

They emerged from obscurity Tuesday morning on the Internet with all the markings of Buzzphrase of the Year. It’s shady. It’s enigmatic. To stoke juvenile social media glee, it has the word “balls” in it. And it’s dead serious.