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Retailers Use Robots, Smart Rooms to Jolt Brick-and-Mortar Sales

Brick-and-mortar retailers are starting to use techno tools from interactive dressing rooms to robotic shopping assistants to revive sales and fend off online rivals.

As the competition for physical stores from Web giants like Inc. continues to climb unabated, Lowe’s Cos. and Macy’s Inc. are among companies infusing the so-called Internet of Things, or products connected to the Web, into their operations.