HTC Expects Loss Five Times Wider Than Estimates as Sales Plunge

HTC’s quarterly sales topped NT$135 billion just four years ago. Its rapid descent underscores how its product and marketing strategy failed in the face of cheaper phones from Xiaomi and a larger range of devices from Samsung Electronics Co.

Photographer: Simon Dawson/Bloomberg

HTC Corp. forecast a quarterly loss five times more than analysts’ estimates, driven by plummeting sales as the smartphone maker cedes market share to Xiaomi Corp. and Huawei Technologies Co.

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