Photographer: David Paul Morris/Bloomberg

Highlights Kids’ Magazine Is Finally Going Digital

The publisher is teaming up with a San Francisco startup to develop games, as well as an interactive version of the magazine for mobile devices

For nearly seven decades, Highlights magazine has been used to comfort anxious young souls trapped in dentists’ offices and pediatrician waiting rooms. The publication says it has a circulation of more than 2 million, which would put it past those of Rolling Stone or the New Yorker, according to data from the Alliance for Audited Media. But Highlights has not had much success translating the familiar cartoons, puzzles, and wholesome edutainment to the gadgets in which kids are increasingly burying their faces.

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