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Flight 370 ‘Social Media Hype’ Hurting Malaysian Airlines Demand

Christoph Mueller, chief executive officer of Malaysia Airlines.

Christoph Mueller, chief executive officer of Malaysia Airlines.

Photographer: Chris Ratcliffe/Bloomberg

Media coverage of the search for missing Flight 370 is hurting ticket sales at Malaysia Airlines, Chief Executive Officer Christoph Mueller said.

“Particularly pronounced” coverage of the search for MH370, which is thought to have crashed in the Indian Ocean off Australia’s western coast in March 2014, “correlates unfortunately but very positively with our demand figures” in Australia, Mueller told a conference in Sydney Tuesday. “It is fueled in most cases by social media hype.”