Photographer: David Paul Morris/Bloomberg

The Hottest Apps in Hip-Hop Music

It’s not just bling and flashy cars that today’s rappers like to name-drop

The song begins with a request to turn the speaker volume “way, way, way up.” As a subdued piano plays, Drake hits on some standard rap motifs—money and mansions, to name two. But then, sandwiched about halfway into his track “Energy,” the chart-topping rapper drops a reference to an app that didn’t even exist when Drake’s career first took off in 2009: Uber.

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