Skip to content
Subscriber Only
Business
Pursuits

Casino Wants to Use Jewelry to Track Down the World’s Top Gamblers

Updated on

Echo Entertainment Group Ltd. needs a way to penetrate the exclusive community of the world’s top gamblers and lure them to its Brisbane casino. It’s partnering with the world’s largest jeweler to get a foot in the door.

A loyalty program that offers yacht cruises and truffle tastings to people who spend more than HK$1 million ($129,000) a year at Chow Tai Fook Jewellery Group Ltd. stores will help bring in high-rollers to Echo’s new casino resort in downtown Brisbane, according to its Chief Executive Officer Matt Bekier.