How Citigroup Courts Wealthy Young Heirs: Teach Them to Buy Art
How Banks Court the Next Generation of Wealth
By
Margaret Collins and Rebecca Spalding
The team went all in on Kate Moss.
One evening last month at Citigroup Inc. in downtown Manhattan, a group of 20-somethings spent $95,000 in a bidding war for a black-and white photo tapestry of the fashion model’s face. They were confident that the work by the prominent New York artist Chuck Close was worth the price.
