Jet.com Opens Rivalry With Amazon After a Ragged Trial Period

Marc Lore, CEO of new e-commerce site jet.com and his team at jet.com headquarters in Montclair, New Jersey.

Photographer: Shin Woong-jae/for The Washington Post via Getty Images

E-commerce startup Jet.com officially opened for business Tuesday after leaving some trial users disappointed, showing that wooing customers from Amazon.com Inc. could be tougher than raising money.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.