At 20, Amazon Continues to Defy Predictions

On the company’s 20th anniversary, Amazon’s success is still confounding industry watchers
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You’ve got to hand it to Steve Ballmer. On Oct. 22, Microsoft’s ex-chief executive officer appeared on Charlie Rose and threw some serious shade at Amazon.com, his former crosstown rival. “They make no money, Charlie,” Ballmer said. “In my world, you’re not a real business until you make some money.”

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