Photographer: David Paul Morris/Bloomberg

Apple Is Getting Sued Over the Name iWatch, Even Though That’s Not What Its Product Is Called

A trademark holder in Europe is angry that Apple bought Google ads for the term “iWatch”

Type “iWatch” into Google’s search engine, and the top result is likely to be an ad for the Apple Watch. Apple pays Google for the advertisements so it doesn’t miss out on potential customers who entered the wrong product name. But a small Dublin-based company, which owns the iWatch trademark in Europe, is hoping the ads will cost Apple a lot more.

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